Posted December 14, 2007 in the Kingston Whig Standard
The headline announced "Money for Medals." It finally happened. Terrific!
The Canadian Olympic Committee (COC) has at long last stepped into the real world of athletic achievement, joining many of the world's top sporting nations. France, the United States, Italy, Australia, Spain, Russia and China, to name just a few, reward Olympic medallists with money, apartments, family security and status. These are some of the countries whose athletes Canadian athletes compete against at the Olympic Games and Olympic Winter Games. They are among our toughest competition.
Starting with the 2008 Olympic Games in Beijing, China, Canadian gold medallists will receive $20,000, silver medallists will receive $15,000 and bronze medallists will receive $10,000. An important aspect of the Olympic Committee's Athletic Excellence Fund is that in each of the three years leading up to the Olympic Games or Olympic Winter Games, athletes who place in the top four or five in the world will receive $5,000.
Olympic medallists are the best athletes from the 205 nations that participate in the Olympic Games and Olympic Winter Games. To get to this level, an athlete often trains for 15 years. Olympians start in their community, taking lessons for a few hours a week, and progress to virtually full-time training and competition on the international stage.
Aspiring Olympians are dedicated to the pursuit of excellence. They are extraordinarily focused, first on being the best Canadian, and then on being the best in the whole world. To become an Olympic medallist, an athlete perseveres and suffers both euphoric success and unacceptable failure.
Providing a financial incentive for Canadian medallists sends a clear, powerful message, not only to Canadians but also to the world. The pursuit of excellence that results in Olympic medals is a worthy endeavour. Canadian medallists are remarkable examples for each of us. Canadians are formidable opponents. Canada honours its athletes.
The COC is best positioned to offer these financial rewards. Money in its Athlete Excellence Fund comes from sponsorships, licensing and investments, not from taxpayers. Through the Athlete Excellence Fund, all medallists are treated the same; if you win a medal, you will be rewarded. This principle is important, particularly for athletes in less-known or less- popular sports. Biathlon or luge medallists will receive the same reward as a 100-metre sprinter.
As cornerstones of the Olympic Games, swimming and track-and-field organizations attract sponsors, as do some of their athletes. The public profile of water polo or synchro or fencing or judo or nordic combined just isn't the same. And the road to a medal for athletes in these events is just as long, just as hard and just as expensive as it is for the 100-metre sprinter, curler or speed skater. Now, when athletes in these sports win a medal, they will receive the same amount of money as every other medallist.
The Olympic Committee's Athlete Excellence Fund acknowledges the tremendous human and financial cost of elite training and competition. Costs often include specialist coaches, choreographers, nutritionists, sport psychologists, equipment technicians, customized equipment (such as bikes), physiotherapists, national team fees, everyday living expenses and local transportation to and from the training venue. These latter expenses are necessary because in places like Kingston, facilities are often not available and our athletes have to leave the city to train.
Canadian support can be direct or indirect. Federal and provincial governments provide grants to national and provincial sport organizations, as well as direct athlete assistance. Some corporations sponsor athletes or sport organizations. Athletes and their families still need more aid, as evidenced by the existence of the Canadian Athletes Now Fund (CAN Fund) started by Jane Roos in 1997 to help with everyday expenses. More than 500 athletes have received cash from the CAN Fund, including more than 60 this year alone.
In the immediate future, however, three changes are needed. First, paralympians need to get the same reward for medals. Athletes with disabilities are not included in the Athlete Excellence Fund program because the Canadian Paralympic Committee is a different organization from the COC and currently doesn't have the money.
Second, the rewards should be larger. And third, Canada needs to provide facilities and programming for aspiring Olympians to train in their own communities. I want these young people to be seen training by every child and adult in their community, and that includes Kingston.
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- Diana Davis Duerkop has been involved in amateur sport for more than 40 years. She is currently on the boards of the Kingston and District Sports Hall of Fame and Sport Kingston, and is a past vice-president of the Canadian Olympic Committee.
Copyright © 2007 The Whig Standard
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